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Industry Blog

The latest news and updates from The Wedding Report

State of the Industry:
We have compiled the numbers and trends from the State of the Industry vendor survey and they are now available on the site. The bottom line, while the economy is sluggish in many areas the wedding industry is not suffering an extensive slowdown. Couples are spending less, sticking closer to their budget, and scaling back where it makes sense; however, most vendors are reporting normal to good business sales. This report is available to paid subscribers. Follow the link below for more details.

http://www.theweddingreport.com/wmdb/index.cfm?action=reports.index&rpt=soi

Top Ten Trends:
We have also released the Top Ten Trends report, which is a compilation of both consumer and vendor trends. This report is available to paid subscribers. Follow the link below for more details.

http://www.theweddingreport.com/wmdb/index.cfm?action=reports.index&rpt=top10

Wedding Numbers Update:
We have updated all wedding numbers to reflect the latest marriage totals. This includes the increase or decline for each market. We also addressed an issue where some small high travel in to cities and zip codes where being under reported. We previously estimated that the number of weddings would grow by 3% over 5 years, based on the latest numbers and the state of the economy we now estimate that the number of weddings will grow at 1.4% over the next 5 years. This is US overall, each market is different.

Industry Event:
If you are in the New Brunswick, NJ area, check out the Northeast Regional Conference. Sunday, August 03, 2008 from 08:30 AM - 05:00 PM (ET),

Details at: http://nerc2008.eventbrite.com/

Thank you for your continued support.

10,000 Subscribers!

We hit 10,000 subscribers!

As we get ready to pass the 3rd anniversary of The Wedding Report (July) we hit our 10,000th subscriber! And really, most of that growth came this year. We went from about 2,500 subscribers at the end of 2007 to now over 10,000 in 6 months.

All I can say is wow and thank you to all that support our work. We have many good things in the works, so stay tuned.

Update to spending distribution

The spending distribution now includes the estimated market value. This should give you a better idea of what the markets look like in spending ranges.

Added a new service, webinars.

The plan is to offer ongoing webinars of various topics to help provide more details about different segments of the wedding market.

Update to lead service

We have made some updates to the lead service. You can now view details about the leads before downloading them. We also added submitted date on all downloads. Check out the new look and feel and let us know what you think.

Update to lead service

We have upgraded the lead service verification process. We now verify mailing address, email address and phone number on all wedding leads. We have also enhanced the mailing address verification process to better detect non-deliverable mailing addresses before the lead gets into the system.

All leads collected after 1/1/08 have been re-verified and updated.

Update to the reports area

We moved the US Only items to the Research Reports section under Industry Overviews and added a couple of new reports called Business Commons. These are reports that provide a general overview of common products and services offered by the business category. Especially useful if you are just getting started in the wedding business.

CORRECTION to Total Spending Numbers

We inadvertently included "gifts from guests" in the total spending number. This increased the number by about $100, depending on the market. The total spending numbers have been corrected.

Added Print Full Report

Added a Print Full Report link. What is it? For your selected location you can view the full report of all items and then print it.

Update to lead service

The lead service has been updated to include a .TXT (standard text file) download format.

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