In a recent Trend Talk Discussion with couples (N=62) from our wedding panel, we asked them about their biggest frustrations when looking for wedding vendors and the importance of certain aspects of wedding vendor websites.
Interestingly enough, less than 15% of couples had no frustrations when looking for wedding vendors and “Finding reasonably priced vendors” topped the frustration list.
The two most important things couples want to see on wedding vendor websites;
- Prices
- Contact Information
In fact, 81% said having prices on the vendor website was “Very Important” to them with contact information falling in second place at 77%.
Putting Prices on Your Website
I know there are different thoughts on this, however if you are opposed to it, consider this: with starting prices and/or price ranges on your website you will increase your conversion rate instantly! This is because the couples that contact you already know they can afford you. Also, make it EASY for couples to find your pricing information. Make it a link on the main menu or at the top of your site.
Putting Your Contact Information at the Top
I did a quick test of 10 venue sites in the New York City area where only 2 of the 10 (20%) had contact information visible on their home page and only 1 had it at the top of the page. This is the second most important thing couples want to see on your website, why would you not have it on the home page, at a minimum? If you want couples to call, you have to MAKE IT EASY for them to do so.
Add the following information (or make up your own) to the top of your website somewhere: (make sure you have phone and email contact information)
Need Help, Have a Question or to Book Now Call: XXX-XXX-XXXX or Email: XXXX@youremailaddress.com
If you do these 2 things I guarantee that you’ll convert more couples that contact you right away. Why? Because these things are very important to them and you’ll get contact from couples that know they can afford you.
Do it and share the results!
