When asked “what words best describe your wedding” the majority of couple say Romantic, Simple and Traditional. While these are the top 3 choices of couples we surveyed in 2011, over 70% of the market focuses on two words, Romantic and Simple. With a TURF Analysis, we were able to determine that by focusing on these 2 words you can connect with over 70% of the market. Simplify put, start using the words Romantic and Simple in your marketing message and you’ll make a better connection with potential customers.
Here are the words that describe the type of weddings couples are having.
|Green or eco friendly||6%|
Wedding infographic of words that describe the type of weddings couples are having.
Numbers greater than 100 as couples selected more than one (1) option.
Source: 2011 proprietary surveys.