I’m proud to introduce Bridal Monitor™ the first bridal registrations tracking service. Richard Babick, from Design Research, and I have spent the past year collaborating on what we believe to be the most comprehensive collection of US bridal registry research anywhere. Bridal Monitor reports include surveys of over 7000 brides of which 5300 registered or plan to register (as of 11/1/2011).
“This is where true brand awareness and loyalty begin. Brand investments at this stage of consumers’ lives can result in decade’s long returns in repeat purchase and brand loyalty.”
Get Reports from Bridal Monitor™
Bridal Registration Statistics from Bridal Monitor™
- Brides who register have an average of 29% more guests at their wedding (143) versus those who do not register (111).
- Brides who register tend to have weddings that are more traditional, formal and romantic than brides who do not register.
- Brides who register spend 44% more on their wedding dresses than brides who do not register.
- Bed, Bath & Beyond is the most frequently used bridal registry.
- Cookware is the most often registered-for category in registry.
- KitchenAid is the most often registered for brand in registry.
- Latin and Asian brides represent a significant opportunity for registry because they are significantly less likely to register than other brides.
- Better educated brides are significantly more likely to register than less educated brides.
- Couples who register are nearly twice as likely to go on a cruise for their honeymoon as couples who do not register.
- The top 10 largest registry categories have a projected market value of $1.3 billion dollars annually.
- Martha Stewart Living is the brand that appears in the most registry product categories.
