Online spending for the wedding industry reached $8.6 billion (16.1% of $53.3 billion total spending) in 2011. Even though industry spending was down 4.1% in 2011, wedding online spending was up 43% over 2010 and wedding mobile spending was up 44% over 2010. Technology is making it easier for couples to pay online as growth was seen in both product and service categories.
Full report details available here: The Online Wedding Market 2011 Report
Products and services that saw the biggest online purchases were; Reception Decorations, Planner For Getting Started, Tuxedo/suit/other Rent/purchase, Reception Rentals, and Reception Food Service. Products and services that saw the biggest mobile purchases were; Flower Petals, Planner Full Service, Reception Menus, Other Transportation, and Planner Day of Coordinator. Online planning use decreased to 78% from 83%. Search and wedding/bridal websites saw the biggest increase (to 78%) in online sources used to find vendors. TheKnot.com is still the top site but losing ground. The number of websites used for planning remains the same at 3.1.
The items included in these spending totals are located in the Online Purchasing (Computer & Mobile) by Item 2009 – 2011 section of this report. Details of each item are located on our site at: http://www.theweddingreport.com/itemstracked.cfm Full report details available here: The Online Wedding Market 2011 Report