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Industry News and Stat of The Week 04/27/2009

Industry News

New Report - Pantone Spring Colors, "What Brides Think" 2009
http://bit.ly/jv9Tp

Jersey Shore towns target increase in wedding business - NJ.com
http://bit.ly/ValjZ

PDN's 2009 Wedding Business Survey Results
http://bit.ly/DIRPP

Stat of The Week

Demand for Yellow Gold

Engagement ring	9.85%
Bride's wedding band	10.83%
Groom's wedding band	14.03%

Date: December 2008
Source/s: Proprietary surveys

New Facts Database Listings

Demand for metal; Engagement ring, Bride and Groom wedding band 12/08
http://bit.ly/gVbMU

How far couples travel to purchase the Engagement ring, Bride and Groom wedding band 12/08
http://bit.ly/f4jIX

Demand for diamond carat weight; Engagement ring, Bride and Groom wedding band 12/08
http://bit.ly/WvQn3

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Posted by Shane McMurray on 04/28/2009 at 8:04 AM
Categories: The Wedding Report - Wedding Industry News - Stat Of The Week -

Industry News and Stat of The Week 04/20/2009

Industry News

NEW REPORT - Wedding Colors Index Detail Report
The detail report provides an in-depth look at the current color interests and details for each color or color collection. Each color or color collection provides details for; also choose these colors, destination wedding, which marriage, number of guests, education Level, and spending. This report is published quarterly.

http://bit.ly/85HCi

Wedding Colors Index
The Wedding Colors Index provides insight into the bride’s interest around colors and color collections. The Wedding Colors Index is part of the quarterly survey given to approximately 1500 random brides across the US.

http://bit.ly/lQAqZ

Marriage in America
Some insight into the mind set of marriage in America. Can we be married, but independent? - USATODAY.com

http://bit.ly/iL9w4

Stat of The Week

When couples research or look for Save-the-date cards

Less than 1 month before	3.04%
1 to 3 months before	8.11%
3 to 6 months before	16.22%
6 to 12 months before	37.16%
12 to 18 months before	21.62%
More than 18 months before	13.85%

 

Date: February 2009
Source/s: Proprietary surveys

New Facts Database Listings

Demand for Invitation print types

http://bit.ly/jRpyP

When couples research or look for Invitation and Stationery items

http://bit.ly/ncyg5

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Posted by Shane McMurray on 04/20/2009 at 8:31 AM
Categories: The Wedding Report - Wedding Industry News - Stat Of The Week -

Industry News and Stat of The Week 04/13/2009

Industry News

New Zip Code Report Feature
Zip Code Report helps you find zip codes that spend greater than or less than a specified amount for a specific product or service within the currently selected State, Metropolitan Area, or City. The results include Zip Code, Average Spent, Estimated Weddings, and the Market Value. This feature is included in the 1yr Subscriptions.

Click here for more details: http://bit.ly/aQRF

Wedding Marketing Book Available for Free
Brian Lawrence, long time wedding industry speaker, author and marketing consultant is releasing his manual "The Wedding Expert's Guide To Sales and Marketing" as an ebook free to wedding professionals.

Click here for more details: http://bit.ly/1caBYM

Brides Kiss Dream Weddings Goodbye as Recession Shuts Vendors
The $60 billion-a-year US wedding industry is contracting along with the rest…

Click here for more details: http://bit.ly/V9iFF

Stat of The Week

Postponement of wedding due to economic issues.

No, we are not postponing	76.16%
Yes, by at least 3 months	3.87%
Yes, by 3 to 6 months	4.95%
Yes, by 6 to 12 months	5.11%
Yes, more than 12 months	9.44%
Canceling the wedding	0.46%

Date: Feb 2009 Source: Proprietary Surveys

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Posted by Shane McMurray on 04/13/2009 at 10:21 AM
Categories: The Wedding Report -

New Zip Code Report Feature

Zip Code Report helps you find zip codes that spend greater than or less than a specified amount for a specific product or service within the currently selected State, Metropolitan Area, or City. The results include Zip Code, Average Spent, Estimated Weddings, and the Market Value. This feature is included in the 1yr Subscriptions.

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Posted by Shane McMurray on 04/09/2009 at 12:03 AM
Categories: The Wedding Report -

Wedding Marketing Book Available Free

Brian Lawrence, long time wedding industry speaker, author and marketing consultant is releasing his manual "The Wedding Expert's Guide To Sales and Marketing" as an ebook free to wedding professionals to help them with wedding retail marketing strategies during challenging times that do not involve advertising dollars, which includes networking, closing more sales, adding on other services and product, PR strategies and more.

Lawrence, also Vice President of Sales and Marketing for Encore Studios, an upscale wedding invitation brand, recently established a marketing company for the stationery and bridal industry called Local Traffic Builder to help wedding retailer most effectively use the internet to attract local customers. Even with continued marketing efforts through bridal magazines, bridal show participation and other off-line strategies, web sites are the first line of contact most brides will respond to.

Local Traffic Builder designs stunning web sites for all types of wedding industry using industry insight that will involve less time for you to spend educating the average web designer about your business before the design process. They will also will take your existing web site and update it with alluring graphics, images and content.

Once the site is up to date, you can then participate in a marketing program with google that will assure that your business is found by brides from a geographic region that you define.

 

To download the free 95 page manual, go to http://www.localtrafficbuilder.com/weddingmanual and you can also browse the Local Traffic Builder web site that will have web site samples and a demonstration of how the marketing program works.

Posted by Brian Lawrence on 04/07/2009 at 3:01 PM
Categories: Small Business - Wedding Industry News - Expert Corner -

Industry News and Stat of The Week 04/06/2009

Industry News

Average Wedding Cost dips another 12% in Q1/2009

Results from Q1/09 cost collection surveys show that the average cost of a wedding dips another 12% from $21,814 (2008) to $19,219 (Q1/09). The three biggest factors driving the decrease;

1. Decrease in demand for products and services
2. Couples choosing to marry via JP or non-traditional means
3. Consolidation of ceremony and reception to same location with couples choosing to bypass the reception big four (4), (Location, Food, Bar, Rentals)

Demand for Engagement Videographer, Consultant Month-of-Direction and Motorcycle Rental dropped more than 50%. Demand for Reception Rentals (Tent, Table, Chairs, Etc.), Reception Bar Service, Consultant For Getting Started, Reception Food Service, DJ at ceremony, Reception Location, Wedding Videographer, Watch for Bride, Band at reception, and Table or Place Cards dropped more than 25%. Couples choosing to marry via JP increased by 60%. Honeymoon Luggage, Honeymoon Tours & Shows, Thank You Cards, and Attire Accessories demand increased more than 25%.

Spending for Reception Rentals (Tent, Table, Chairs, Etc.), Ordained Friend, Family Member, Ring Pillow or Box, and Anklet fell by more than 20%.

The Good News... Spending for some items is on the increase; Band at ceremony, Reception Table Centerpieces, Accessories, Musician/s at reception, Wedding Dress Preservation, Band at reception, Engagement Party, Luggage, Tours & Shows, Camera, Video Camera, Spa Treatments, Day-of-Coordinator, Thank You Cards, and Bachelor Party increased by more than 25%.

Methodology
Results based on 780 survey samples from brides and wedding vendors in March 09. Margin of error equals 3.44%. Average cost based on weighted average demand.

Click Here for the Item Details Spreadsheet
http://www.theweddingreport.com/wmdb/index.cfm?action=facts.viewreport&id=78B68AD9-3048-6387-A2249D754408A0C7

NOTE: The Item Details Spreadsheet requires a 1 yr level paid subscription

Photography add-ons create an additional $1.8 billion market

Couples spend an average $714 on Photo Type Book Album, Traditional Leather Bound Album, Parent Album, Proof Album and Frame/s adding an additional $1.8 Billion to the $2.3 billion Wedding Photography market.

http://www.theweddingreport.com/wmdb/index.cfm?action=facts.viewreport&id=78B52B2A-3048-6387-A2A96A36223AEE1E

NOTE: This fact requires a 1 yr level paid subscription

State of The Industry Survey Results

Congratulations to the following State of the Industry survey participants

$295 Subscription Winner

CheChe Manigo, Elegant Occasions 4 U - Rocky Mount NC

$129 Subscription Winners

Jennife Miller, Aimé Weddings & Events - Anderson SC
Gail Schronce, Crazy Daisy - Wisconsin Dells WI

Thanks to everyone who participated.

Q1 2009 Vendor reported trends from the State of The Industry Survey

http://www.theweddingreport.com/wmdb/index.cfm?action=facts.viewreport&id=7976A4A5-3048-6387-A2617B1D70CE89E2

The Wedding Index - State of The Industry Survey Results

The Q1 09 State of The Industry Survey shows that current sales are on the increase with the amount spent on the decline. The number of couples getting married shows a slight increase and 6 months expectations look very good.

http://www.theweddingreport.com/wmdb/index.cfm?action=facts.viewreport&id=EF959FC5-DC01-53BD-D50AF488A9AED555

Stat of The Week

Average Wedding Cost 2005 to 2009 Q1... Since we have been tracking it.

2005	$26,450
2006	$27,590
2007	$28,732
2008	$21,814
2009/Q1	$19,212

 

Date: April 2009 Source: Proprietary surveys

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Posted by Shane McMurray on 04/06/2009 at 12:25 AM
Categories: The Wedding Report - Wedding Industry News - Stat Of The Week -

Industry News and Stat of The Week 03/30/2009

Now you can follow us on Twitter: http://twitter.com/weddingreport

Industry News

Wedding Colors
Are you familiar with the Pantone color trends? I recently discovered them and was so inspired that I started collecting data on what brides think about these colors. Look for a new report on the Pantone spring and fall color trends and what brides think, in April.

For the Pantone color trends go here: http://www.pantone.com/pages/pantone/Pantone.aspx?pg=20619&ca=10

Also coming soon, the Wedding Color Index. Last year I started tracking which colors brides are using in their wedding and every quarter I plan to release an index that tracks their desire for these colors so you can make sure you are producing products with the colors they want to see. Look for this in April.

When all eyes are on the Bride
Fibre2fashion.com (subscription) - Ahmedabad,Gujarat,India - Indian wedding market is estimated to be around Rs. 800 billion and is positively expected to grow by 25% per annum. Many NRIs have the practice of coming ...

http://www.fibre2fashion.com/industry-article/18/1781/when-all-eyes-are-on-the-bride1.asp

Stat of The Week

Brides considering cutting budget due to economy

No, we are not cutting our budge	33.4%
Yes, by at least 10%	15.3%
Yes, by 10 to 20%	18.1%
Yes, by 20 to 30%	13.2%
Yes, by 30 to 40%	8.7%
Yes, by 40 to 50%	5.6%
Yes, by 50% or more	5.7%

 

Date: March 2009 Source/s: Proprietary surveys

New in the Wedding Facts Database this week

The importance of top products and services to the bride

For the following products and services:

Wedding Dress / Veil, Tuxedo / Suit, Accessories, Beauty & Spa Services, Bridal Consultant, Ceremony & Reception Location, Food & Bar Service, Entertainment (DJ, Musicians), Engagement Ring, Wedding Bands, Photography & Video, Invitations & Reply Cards, Bridal Bouquet & Other Flowers, Decorations, Honeymoon, Transportation

Asking this level of importance: Very Important, Important, Neutral, Less Important, Least Important

http://www.theweddingreport.com/wmdb/index.cfm?action=reports.viewreport&id=55648A9E-3048-6387-A2131A3C469CF133

NOTE: This fact requires a 1 yr level paid subscription

If they had to cut out something, due to budget constraints, what would it be

For the following products and services:

Wedding Dress / Veil, Tuxedo / Suit, Accessories, Beauty & Spa Services, Bridal Consultant, Ceremony & Reception Location, Food & Bar Service, Entertainment (DJ, Musicians), Engagement Ring, Wedding Bands, Photography & Video, Invitations & Reply Cards, Bridal Bouquet & Other Flowers, Decorations, Honeymoon, Transportation

Results for: Cut back on, Cut out completely, Neither, item is too important

http://www.theweddingreport.com/wmdb/index.cfm?action=reports.viewreport&id=5567ED51-3048-6387-A22AE146D113BE44

NOTE: This fact requires a 1 yr level paid subscription

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Posted by Shane McMurray on 04/01/2009 at 8:32 AM
Categories: Wedding Industry News -

Winners of the State of the Industry Subscription Giveaway

Congratulations to the following State of the Industry survey participants

$295 Subscription Winner

CheChe Manigo
Elegant Occasions 4 U
Rocky Mount NC


$129 Subscription Winners

Jennife Miller
Aimé Weddings & Events
Anderson SC

Gail Schronce
Crazy Daisy
Wisconsin Dells WI

Thanks to everyone who participated. We are analyzing the data and will posts updates soon.

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Posted by Shane McMurray on 04/01/2009 at 8:18 AM
Categories: The Wedding Report -