The Wedding Report

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July 26, 2009 - Briefing now available

July 26, 2009 - Briefing now available for Platinum Subscribers http://bit.ly/bEffs

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Posted by Shane McMurray on 07/26/2009 at 10:44 PM
Categories: The Wedding Report -

Brides, grooms downsize plans for huge weddings

A good read... as it mentions "high-end New York clients are scrapping after-parties, 15-piece bands, bottomless Dom Perignon and even coveted (but pricey) Saturday dates." CHICAGO SUN-TIMES http://bit.ly/qOT5W

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Posted by Shane McMurray on 07/23/2009 at 8:38 AM
Categories: Wedding Industry News -

Stats, Trends, and Advice (Platinum Only) now available

Stats, Trends, and Advice (Platinum Only) now available... http://bit.ly/33vfie

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Posted by Shane McMurray on 07/22/2009 at 12:14 AM
Categories: The Wedding Report -

Understanding statistical significance for the wedding population

The wedding population is about 2.2 million per year, a sample size of about 388 will get you a 5% margin of error with a 95% confidence level. This is very standard.

We always shoot for 400 – 500 samples with all surveys. In reality, sample sizes over 500 do not change the results that much and are really only good for sub segmenting the data.

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Posted by Shane McMurray on 07/21/2009 at 12:05 AM
Categories: The Wedding Report -

July 19, 2009 - Briefing now available

July 19, 2009 - Briefing now available for Platinum Subscribers http://bit.ly/bEffs

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Posted by Shane McMurray on 07/20/2009 at 11:30 PM
Categories: The Wedding Report -

The average cost of a wedding drops another 14% in Q2/2009

The average cost of a wedding drops another 14% from $19,212 in Q1/2009 to $16,546 in Q2/2009. Results are based on 909 survey samples of both couples and wedding vendors across the US, a 3.25% margin of error. Average cost based on weighted average demand.

Here are what other vendors are saying about the market;

“I've been in biz 32 years (own a bridal salon) and I've never seen sales plummet like they have in the last year. Biz is down 75% and it’s the same for friends who own shops across the country. It’s so scary! I don't know if I'll last through the winter because of competition.”

“Brides are spending down in ways we have never seen before. They are waiting more to the last minute to buy. They are allowing family and friends to sway their buying decisions.”

Despite the additional slide in spending, there appears to be a leveling off. Samples from July 09 surveys already show a leveling in spending of bigger ticket items, an increase in the number of guests, and an increase in demand for destination weddings. It is too early to tell, but we could be seeing a bottom.

Items that saw the largest increase in spending; transportation rentals and decorations, with increases as much as 68%. Items that saw the largest decrease in spending; jewelry, reception and ceremony accessories, with decreases as much as 52%.

Items that saw the largest increase in demand; Combined services (ceremony and reception) including music and services related to the reception, with increases as much as 180%.

Items that saw the largest decrease in demand; items related to the honeymoon and day-of-coordination, with decreases as much as 54%.

Click Here to Download the item details spreadsheet
(Requires a Gold or Platinum subscription)

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Posted by Shane McMurray on 07/19/2009 at 11:19 PM
Categories: The Wedding Report - Wedding Industry News -

Bounce back in 2010 and 2011?

Central bank predicts the economy will bounce back in 2010 and 2011, but... http://bit.ly/BeaFl

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Posted by Shane McMurray on 07/15/2009 at 9:41 PM
Categories: The Wedding Report - Wedding Industry News -

Some good economic news

Town hits economic jackpot to become 'Kia-ville' http://bit.ly/15gHy7

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Posted by Shane McMurray on 07/09/2009 at 9:55 PM
Categories: Small Business -

Stat of The Week 07/06/2009

Couples getting married in the next 18 months choosing cool colors over warm colors. The table and chart below show the top 3 color schemes.

Blues	17%
Purples	11%
Greens	10%

Date: July 2009
Source/s: Proprietary surveys from June 2009

Good explanation of warm vs. cool colors http://bit.ly/t2OAP

Color chart showing warm vs cool colors http://bit.ly/4i6jsg

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Posted by Shane McMurray on 07/05/2009 at 11:30 PM
Categories: The Wedding Report - Stat Of The Week -

Use of Social Networks to share details about their wedding

New Fact Posted: Use of Social Networks to share details about their wedding (Requires Subscription) http://bit.ly/EeHzM

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Posted by Shane McMurray on 07/05/2009 at 11:00 PM
Categories: The Wedding Report - Wedding Industry News -