Trend Talk Week of 5/12/2013

• Photo Booth – Importance of Print, Online, vs. CD – by Shane McMurray
• Photo Booth Keepers: Brides Want Prints Over Online or USB Access – Wedding Industry Opinion by Sharon Naylor
• Print is Not Dead: How Photographers Can Benefit from Listening to Customer Wants – Marketing Opinion by Kimberly Crossland

Trend Talk Week of 4/21/2013

• Weddings by Month by State – by Shane McMurray
• June Isn’t Exactly Peak Wedding Month – Wedding Industry Opinion by Sharon Naylor
• How to Plan Your Marketing Around Couples Decision Making Timelines – Marketing Opinion by Kimberly Crossland

Trend Talk Week of 4/14/2013

• Wedding Photo Booths (Demand & Spending) by Shane McMurray
• Photo Booths Still Making Couples’ Must-Have Lists - Wedding Industry Opinion by Sharon Naylor
• 5 Ways to Put Wedding Photo Booths to Use That May Surprise You – Marketing Opinion by Kimberly Crossland

Trend Talk Week of 4/7/2013

• Spending Distribution for All Items 2011 & 2012 by Shane McMurray
• Turning Green into Green – Wedding Industry Opinion by Sharon Naylor
• Online Buzz: Hot Marketing Strategy or Not? – Marketing Opinion by Kimberly Crossland

Includes the following:

• Wedding Online Market Overview 2009 – 2012
• Online Purchasing (Computer & Mobile) by Item 2009 - 2012
• Number of Weddings that Purchase via a Computer
• Number of Weddings that Purchase via a Mobile Device
• Total Spending for Wedding Products and Services via a Computer
• Total Spending for Wedding Products and Services via a Mobile Device
• Use of Internet to Plan 2006-2012
• Search and Social Use 2010 - 2012
• Top Wedding Websites Used 2009 - 2012

Trend Talk Week of 3/17/2013

• What Brides Think About the New Fall PANTONE Colors
  • Use for Wedding in General
  • Use for Bridesmaid Dresses
• Dark Delights: The New Fall PANTONE Colors – Wedding industry Opinion by Sharon Naylor
• Are Google and Amazon Gearing Up to Take Over the B2B Market? – Marketing Opinion by Kimberly Crossland

Trend Talk Week of 3/10/2013

• A look at Wedding Party Size and Bridesmaids and Groomsmen Spending by Shane McMurray
• Wedding Party Size 2008 - 2012
• 2011 Bridesmaids and Groomsmen Spending
• 2012 Bridesmaids and Groomsmen Spending
• Everyone Around the Bride and Groom: Bridal Party Apparel and Accessory Spending – Wedding Market Opinion by Sharon Naylor
• Could Facebook Be a Dying Fad? – Marketing Opinion by Kimberly Crossland

Trend Talk Week of 3/3/2013

• A Look at Purchase of Insurance, financial Services, Household Items, Vehicle, and Home Purchases of New Married Couples - by Shane McMurray
• Newlyweds’ Shopping List: What They’re Buying After the Wedding – Wedding business opinion by Sharon Naylor
• Boost Your Business With The Latest Social Media Updates – Marketing Opinion by Kimberly Crossland

Trend Talk Week of 2/24/2013

• Other Engagement and Wedding Events that Couples Have – by Shane McMurray
• After-Parties Are Taking Over Breakfasts – Wedding Business Opinion by Sharon Naylor
• Local Event Marketing: Is It Worth It? – Marketing Opinion by Kimberly Crossland

Trend Talk Week of 2/17/2013

• Guests, Bridesmaids, and Groomsmen that Travel more than 75 miles to attend a wedding - by Shane McMurray
• Guests that Travel to a Wedding
• What Guests Spend Money On
• Bridesmaids/Groomsmen that Travel to a Wedding
• What Bridesmaids/Groomsmen Spend Money On
• Distance is a Factor – Wedding Business Opinion by Sharon Naylor
• 5 Ways to Reach Consumers that Traveling Into Your Market – Marketing Opinion by Kimberly Crossland

Trend Talk Week of 2/10/2013

• Wedding Dress Statistics for 2012 - by Shane McMurray
• Wedding Dress Spending and Demand 2011 to 2012
• Wedding Dress Spending Distribution 2011 to 2012
• Wedding Dress Online Demand 2011 to 2012
• The Why Couples Purchase Their Wedding Dress Online vs. Offline
• The "Why" Online 2012
• The "Why" Offline 2012
• My Thoughts on Wedding Dress 2012
• Why Brides Decide to Buy Their Dresses Online…or In-Person – Wedding Business Opinion by Sharon Naylor
• Could Word of Mouth Marketing Be Your Ticket to Business Growth? – Marketing Opinion by Kimberly Crossland

Trend Talk Week of 2/3/2013

• Online Use and Wedding Websites Used - by Shane McMurray
• Online Use for Planning a Wedding 2006 - 2012
• Wedding Websites Used by Couples for Planning 2009 - 2012
• Are the Top Bridal Sites Not Tops Anymore? Here’s Why They’ll Be Just Fine... - Wedding Business Opinion by Sharon Naylor
• How Technology Will Transform the Wedding Industry - Marketing Opinion by Kimberly Crossland

Trend Talk Week of 1/27/2013

• 2012 Wedding Market Data – by Shane McMurray
• 5 Years of Wedding Item Spending 2008 – 2012
• 5 Years of Wedding Item Demand 2008 – 2012
• Average Number of Guests 2006 - 2012
• Weddings by Month 2005 – 2012
• Weddings by Day of Week 2009 - 2012
• Types of Weddings 2012
• Travel Distance to Marry 2012
• Primary Wedding Color Themes 2011 - 2012
• Planning and Use of Resources 2011 - 2012
• Spending Drops, Spending Gains – Even Little Things Mean a Lot – Wedding Business Opinion by Sharon Naylor
• How Wedding Businesses Can Keep Up In the Age of Instant Gratification – Marketing Opinion by Kimberly Crossland

Trend Talk Week of 1/13/2013

• A Look at the Brides involvement with the Mother of the Bride Dress - by Shane McMurray
• How Involved Do Brides Get With The Mother of the Bride Dress Selection? - Wedding Industry Opinion by Sharon Naylor
• 5 Quick Tricks to Grow Your Blog Reader Base Immediately - Marketing Opinion by Kimberly Crossland

Trend Talk Week of 1/6/2013

• How Many US Couples Marry Outside the US? – by Shane McMurray
• Who’s Paying for the Wedding: The New Numbers – Wedding Industry Opinion by Sharon Naylor
• Get Brave Marketers! How Soft Emotions Are Failing Large Brands – Marketing Opinion by Kimberly Crossland

What's in the 2013 Wedding Market Insight Report:

• Number of Weddings
• Spending
• Number of Guests
• Age and Times Married
• Weddings by Month
• Types of Weddings
• Travel Distance to Marry
• Wedding Colors
• Planning and Use of Resources
• 2013 Wedding Trends by Sharon Naylor
• Attire & Accessories
• Beauty & Spa
• Entertainment
• Flowers & Decorations
• Gifts & Favors
• Honeymoon
• Invitations
• Jewelry
• Photography & Video
• Planner/Consultant
• Transportation
• Venue
• Catering and Drinks
• Cakes and Desserts
• Rentals
• 2013 Marketing Trends by Kimberly Crossland

Trend Talk Week of 12/2/2012

• A Look at PANTONE Spring 2013 Colors and What Couples Like - by Shane McMurray
• For Wedding in General
• For Bridesmaid Dresses
• For Entire Wedding Color Theme
• For Decor and Centerpieces
• For Invites and Stationery
• For Accent Colors on Wedding Dress
• For Accent Color on Tuxedo or Suit
• Which PANTONE Wedding Colors Top Brides' Wishlists? - Wedding Industry Opinion by Sharon Naylor
• Maximize Your Business Networking Time - Business Opinion by Sharon Naylor
• The Power of Color Based Marketing in the Wedding Industry - Marketing Opinion by Kimberly Crossland

Trend Talk Week of 11/25/2012

• Who Pays & How Couples Pay for the Wedding by Shane McMurray
• Who Pays 2011
• Who Pays 2012
• When couples pay, how do they pay
• When Brides and Grooms are Booking Their Photographers - Wedding Business Opinion by Sharon Naylor
• Making Current Clients Future Clients - Business Opinion by Sharon Naylor
• What the Merge of Mobile Marketing and Social Media Could Mean for Your Business - Marketing Opinion by Kimberly Crossland
• How to Tame your Business Reading List - Business Technology Opinion by Alex Dalenberg

The Ceremony & Reception Study 2012 is the Industry's most comprehensive look at the American wedding ceremony and reception. Includes comparison of years 2010, 2011, and 2012.

Trend Talk Week of 11/11/2012

• A look at DIY – by Shane McMurray
• Agreement on the definition of DIY
• How much DIY is going on
• Why couples are DIYing
• What are couples DIYing
• Where do couples get their DIY supplies
• When Brides are Booking Their Wedding Coordinators –Wedding Industry Opinion by Sharon Naylor
• Who Will They Be Working With? Make it Clear – Wedding Business Opinion by Sharon Naylor
• How to Form Strategic Partnerships and Capitalize on the Wedding Checklist – Marketing Opinion by Kimberly Crossland
• Four Creative Ways to Raise Money Online – Business Technology Opinion by Alex Dalenberg

When Couples Book or Purchase Compared to Wedding Date

Periods covered; Less than 1 month before, 1 to 3 months before, 4 to 6 months before, 7 to 9 months before, 10 to 12 months before, 13 to 15 months before, 16 to 18 months before, and More than 18 months before.

Products and services covered;

• Attire Accessories
• Tuxedo/suit/other Rent/purchase
• Wedding Dress
• Beauty & Spa
• Entertainment
• Flowers & Décor
• Gifts & Favors
• Wedding Invitations
• Wedding Bands
• Engagement Ring from Engagement Date
• Photographer & Videographer
• Planner/Consultant
• Transportation
• Venue, Catering & Rentals
• Ceremony & Reception Accessories
• Wedding Cake/Dessert

Trend Talk Week of 10/28/2012

• Where Couples Look First After a Vendor Recommendation, plus How Friends and Family Recommend Vendors - by Shane McMurray
• Where Couples Look First
• How Friends and Family Recommend Vendors
• Where Brides Look First When They Get a Vendor Recommendation – Wedding Industry Opinion by Sharon Naylor
• If You Can’t Say Something Nice – Business Opinion by Sharon Naylor
• Do You Need a Mobile App? – By Kimberly Crossland
• Three Social Media Management Tools – Business Technology Opinion by Alex Dalenberg

Trend Talk Week of 10/14/2012

• Social Networks – Finding Vendors and Wedding Related Activity Use by Shane McMurray
• Found Vendors They Hired on a Social Network
• Which Social Networks
• Social Networks Used Most Often for Wedding Related Activities
• Are Brides Finding Their Vendors on Social Networks? Not So Much. Wedding Industry Opinion by Sharon Naylor
• What You Need to Know About Unpaid Interns – Business Opinion by Sharon Naylor
• A Friendly Approach: How Social Media can amplify Your Word of Mouth Marketing – Marketing Opinion by Kimberly Crossland
• If the way you use Gmail hasn’t changed since the day you signed up for an account, you’re using it wrong – Business Technology Opinion by Alex Dalenberg

Trend Talk Week of 9/30/2012

• Wedding Flowers & Decorations Purchase Timeframe plus Flower Demand by Shane McMurray
• How far from your wedding date did you purchase your flowers & decorations for the ceremony and reception?
• Demand by type of flower for wedding
• Six flowers you can offer and reach 70% of the wedding market
• When Brides and Grooms Are Ordering Their Wedding Flowers and Décor – Wedding Industry Opinion by Sharon Naylor
• 30 Days... Starting When? – Business Opinion by Sharon Naylor
• Creative Ways to Take Advantage of the Multi-Screen Trend – Marketing Opinion by Kimberly Crossland
• Four Online Accounting Tools for Small Businesses – Business Technology Opinion by Alex Dalenberg

Trend Talk Week of 9/23/2012

• Invitation Market Tough and Getting Tougher – by Shane McMurray
• Where Couples Purchase Their Wedding Invitations
• Details of: We purchased from someone that did/will do all the work for us
• Details of: We purchased the supplies and did/will do the printing and assembly ourselves
• DIY’s Hold on the Invitations Industry – by Sharon Naylor
• Claim The Pinterest and Picture Perks You Deserve – Business Opinion by Sharon Naylor
• Marketing in a Multi-Screen World – Marketing Opinion by Kimberly Crossland
• The Samsung Galaxy Note 10.1 Redefines Handwriting for Tablets – Business Technology Opinion by Alex Dalenberg

Trend Talk Week of 9/16/2012

• The Demographics of Todays Couple – by Shane McMurray
• Times Married
• Age
• Education
• Occupation
• Ethnicity
• Income
• A Snapshot of Today’s Bride and Groom: Older, Earning and More Educated – Wedding Industry Opinion by Sharon Naylor
• Train Your Staff to Interact With Savvy Bridal Clients – Business Opinion by Sharon Naylor
• The Essentials to Creating a Solid Blog Strategy – Business Opinion by Kimberly Crossland
• Three Simple Online Form Builders – Business Opinion by Alex Dalenberg

Trend Talk Week of 9/9/2012

• A Detailed Look at Who Performs the Ceremony - By Shane McMurray
• Market Summary for Ceremony Officiator
• Demand for Who Performs the Ceremony 2008 – 2012
• Spending for Who Performs the Ceremony 2008 – 2012
• Why Ceremony Officiator is a Tough Market
• Interest for Ordained Minister 2008 – 2013
• Who Is Officiating the Wedding? - Wedding Industry Opinion by Sharon Naylor
• Is That Officiant Recognized as Legal? - Business Opinion by Sharon Naylor
• The 5 Key Components of a Business Blog Post – Business Opinion by Kimberly Crossland
• Project Management Apps to Keep Your Team Coordinated – Business Opinion by Alex Dalenberg

Trend Talk Week of 9/2/2012

• What Couples Want from Photography – by Shane McMurray
• Hiring Options – Pro vs. Non-Pro
• Photography Features Desired
• Photography Features TURF Analysis
• Photography Styles Desired
• Photography Styles TURF Analysis
• What Do Wedding Couples Want From Their Photography Packages? - Wedding Industry Opinion by Sharon Naylor
• Boost Photography Product Sales with Gift Card Incentives – Business Opinion by Sharon Naylor
• Why Your Business Cannot Afford Not to Blog – Marketing Opinion by Kimberly Crossland
• Track Time with These Tools – Business Opinion by Alex Dalenberg

Trend Talk Week of 8/26/2012

• A Detailed Look at Engagements - By Shane McMurray
• How Far in Advance Couples Purchase the Engagement Ring
• Engagement Ring Interest over the Years
• Engagements by Month
• Weddings by Month
• Length of engagement
• When Couples Buy Their Engagement Rings - Wedding Industry Opinion by Sharon Naylor
• Create a More Competitive, Client-Friendly Return Policy – Business Opinion by Sharon Naylor
• A Unique Use of Pinterest to Drive Sales in Your Wedding Business - Marketing Opinion by Kimberly Crossland
• Getting Things Done with Evernote – Business Opinion by Alex Dalenberg

Trend Talk Week of 8/19/2012

• What Does the Real Destination Wedding Market Look Like - By Shane McMurray
• Overall Interest for Destination Weddings
• Destination Wedding Interest by State
• Distance Traveled from Home
• Number of Guests
• Where Couples Go
• Spending
• What Counts as a Destination Wedding? - Wedding Industry Opinion by Sharon Naylor
• Why Pinterest Means More ROI for Marketers - Marketing Opinion by Kimberly Crossland
• How to Accept Credit Cards Anywhere, Anytime – Business Opinion by Alex Dalenberg

Trend Talk Week of 8/5/2012

• Couples that hire a Full Service Planner, what do they look like? - by Shane McMurray
• Who Pays
• Type of Wedding
• Sources Used
• Distance Traveled
• Number of Guests
• Demand Up, Spending Down? A Snapshot of Wedding Planner/Consultant Reality Right Now - Wedding Industry Opinion by Sharon Naylor
• The Societal Shift Seen Since Pinterest Sprung into Action - Marketing Opinion by Kimberly Crossland

Trend Talk Week of 7/29/2012

• Wedding Market Review Q1-Q2 2012 - by Shane McMurray
• Percent Change From Preceding Period in Real Personal Consumption Expenditures by Major Type of Product       
• Wedding Index
• Current Sales
• Average Amount Spent
• Couples Getting Married
• Competitors
• Sales Expectations
• Wedding Cost Final Numbers for Q1-Q2 2012
• Wedding Demand Final Numbers for Q1-Q2 2012
• Three ways to stay competitive in this market
• Instant-Sharing Wedding Photos and Video - Wedding Industry Opinion by Sharon Naylor
• Passing Along Swipe Fees – Sneaky or Smart? - Marketing Opinion by Kimberly Crossland