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Wedding Statistics and Balanced Market Research for the Wedding Industry

Trend Talk & Industry Reports

The Wedding Report trend talk and industry reports provide strategic insight and analysis of specific topics and trends for the wedding industry.

2014 Q2 Wedding Cost Update
(Published Jul 2014)

Table of Contents

  • 2013 to 2014 Q2 Product & Service Spending
  • 2013 to 2014 Q2 Product & Service Demand
2014 Q1 Wedding Cost Update
(Published Apr 2014)

Table of Contents

  • 2013 to 2014 Q1 Product & Service Spending
  • 2013 to 2014 Q1 Product & Service Demand
The Online Wedding Market 2013 Report
(Published Apr 2014)

Table of Contents

  • Wedding Online Market Overview 2009 - 2013
  • Online Purchasing by Item 2013
  • Online Purchasing Percent to Total Sales 2012 - 2013
  • Use of Internet to Plan 2006 - 2013
  • Search and Social Use 2010 - 2013
  • Social Networks Used 2013
  • Top Wedding Websites Used 2009 - 2013
2013 Wedding Market Review
(Published Feb 2014)

Table of Contents

  • Wedding Cost 2008 – 2013
  • Wedding Demand 2008 – 2013
  • Engagements
    • Engagements by Month 2005 – 2013
    • Engagement Length 2005 – 2013
    • Engagement Length Distribution 2013
  • Weddings by Month 2005 – 2013
  • Number of Guests 2006 – 2013
    • Guest Distribution 2013
  • Travel Distance to Marry 2012 – 2013
  • Types of Weddings 2012 – 2013
  • Planning and Use of Resources 2011 – 2013
  • Who Pays 2013
2014 Wedding Market Insight Report
(Published Dec 2013)

2014 Wedding Market Insight Report

  • Number of Weddings
  • Spending
  • Number of Guests
  • Weddings by Month
  • Types of Weddings
  • Travel Distance to Marry
  • Wedding Colors
    • Color Tones
  • Planning and Use of Resources
  • 2014 Wedding Trends by Sharon Naylor
Engagement & Wedding Ring Report 2013
(Published Oct 2013)

Table of Contents

  • Market Summary 2008 - 2013
  • Spending Distribution 2013
  • Where Couples Purchase 2013
  • Market Share by Company 2013
  • Use of Diamonds 2008-2013
  • Diamond Size Segments 2013
  • Diamond Shape Segments 2013
  • Diamond Clarity Segments 2013
  • Color Stone Preference 2013
  • Stone Count Preference 2013
  • Metal Segmentation 2013
  • What Couples Value as Important 2010 vs. 2013
  • Personalization and Customization Segmentation 2013
  • Who is Paying and How They Pay 2013
  • When Couples Purchase Timeframe 2012
  • Sources Used to Find Engagement Rings & Wedding Bands 2013
Destination Weddings 2013
(Published Sep 2013)

  • A Look at the Destination Wedding Market 2012 & 2013 - By Shane McMurray
    • Overall Interest for Destination Weddings
    • Destination Wedding Interest by State
    • Distance Traveled from Home
    • Number of Guests
    • Where Couples Go
    • Spending
  • A Few New Trends in Destination Weddings – By Sharon Naylor
A Look at Wedding Photography Services & Styles Desired by Couples 2009 to 2013
(Published Aug 2013)

  • A Look at Wedding Photography Services & Styles Desired by Couples 2009 to 2013
  • Five Year Average
  • Number of Weddings (Size of Segment)
How Many Couples Cancel Their Wedding
(Published Jun 2013)

  • How Many Couples Cancel Their Wedding – by Shane McMurray
  • When the Wedding is Canceled -- Remember It’s Not Personal, It’s Business – Wedding Industry Opinion by Sharon Naylor
  • Saying I Don’t? How to Market to Couples that Could Call Off Their Wedding – Marketing Opinion by Kimberly Crossland
A Look at Gown Preservation Purchases
(Published Jun 2013)

  • A Look at Gown Preservation Purchases – How Many Buy, How Much do they Spend – By Shane McMurray
  • Brides Need Some Convincing About Gown Preservation – Wedding Industry Opinion by Sharon Naylor
  • Niche Markets: How to Tap Into the Undecided Mindset – Marketing Opinion by Kimberly Crossland
The 2013 (Thirteen) Factor
(Published May 2013)

  • The 2013 (Thirteen) Factor, Do Couples Care? - by Shane McMurray
  • Wedding Dates and Symbolism of Numbers - Wedding Market Opinion by Sharon Naylor
  • The Psychology of Numbers and Weddings - Marketing Opinion by Kimberly Crossland
Photo Booth – Importance of Print, Online, vs. CD
(Published May 2013)

  • Photo Booth – Importance of Print, Online, vs. CD – by Shane McMurray
  • Photo Booth Keepers: Brides Want Prints Over Online or USB Access – Wedding Industry Opinion by Sharon Naylor
  • Print is Not Dead: How Photographers Can Benefit from Listening to Customer Wants – Marketing Opinion by Kimberly Crossland
Wedding Photo Booths (Demand & Spending)
(Published Apr 2013)

  • Wedding Photo Booths (Demand & Spending) by Shane McMurray
  • Photo Booths Still Making Couples’ Must-Have Lists - Wedding Industry Opinion by Sharon Naylor
  • 5 Ways to Put Wedding Photo Booths to Use That May Surprise You – Marketing Opinion by Kimberly Crossland
Spending Distribution for All Items 2011 & 2012
(Published Apr 2013)

  • Spending Distribution for All Items 2011 & 2012 by Shane McMurray
  • Turning Green into Green – Wedding Industry Opinion by Sharon Naylor
  • Online Buzz: Hot Marketing Strategy or Not? – Marketing Opinion by Kimberly Crossland
The Online Wedding Market 2012 Report
(Published Mar 2013)

Includes the following:

  • Wedding Online Market Overview 2009 – 2012
  • Online Purchasing (Computer & Mobile) by Item 2009 - 2012
    • Number of Weddings that Purchase via a Computer
    • Number of Weddings that Purchase via a Mobile Device
    • Total Spending for Wedding Products and Services via a Computer
    • Total Spending for Wedding Products and Services via a Mobile Device
  • Use of Internet to Plan 2006-2012
  • Search and Social Use 2010 - 2012
  • Top Wedding Websites Used 2009 - 2012
What Brides Think About the New Fall PANTONE Colors
(Published Mar 2013)

  • What Brides Think About the New Fall PANTONE Colors
    • Use for Wedding in General
    • Use for Bridesmaid Dresses
  • Dark Delights: The New Fall PANTONE Colors – Wedding industry Opinion by Sharon Naylor
  • Are Google and Amazon Gearing Up to Take Over the B2B Market? – Marketing Opinion by Kimberly Crossland
A look at Wedding Party Size
(Published Mar 2013)

  • A look at Wedding Party Size and Bridesmaids and Groomsmen Spending by Shane McMurray
    • Wedding Party Size 2008 - 2012
    • 2011 Bridesmaids and Groomsmen Spending
    • 2012 Bridesmaids and Groomsmen Spending
  • Everyone Around the Bride and Groom: Bridal Party Apparel and Accessory Spending – Wedding Market Opinion by Sharon Naylor
  • Could Facebook Be a Dying Fad? – Marketing Opinion by Kimberly Crossland
A Look at Purchase of Insurance, financial Services, etc.
(Published Mar 2013)

  • A Look at Purchase of Insurance, financial Services, Household Items, Vehicle, and Home Purchases of New Married Couples - by Shane McMurray
  • Newlyweds’ Shopping List: What They’re Buying After the Wedding – Wedding business opinion by Sharon Naylor
  • Boost Your Business With The Latest Social Media Updates – Marketing Opinion by Kimberly Crossland
Other Engagement and Wedding Events
(Published Feb 2013)

  • Other Engagement and Wedding Events that Couples Have – by Shane McMurray
  • After-Parties Are Taking Over Breakfasts – Wedding Business Opinion by Sharon Naylor
  • Local Event Marketing: Is It Worth It? – Marketing Opinion by Kimberly Crossland
Guests, Bridesmaids, and Groomsmen that Travel more than 75 miles
(Published Feb 2013)

  • Guests, Bridesmaids, and Groomsmen that Travel more than 75 miles to attend a wedding - by Shane McMurray
    • Guests that Travel to a Wedding
    • What Guests Spend Money On
    • Bridesmaids/Groomsmen that Travel to a Wedding
    • What Bridesmaids/Groomsmen Spend Money On
  • Distance is a Factor – Wedding Business Opinion by Sharon Naylor
  • 5 Ways to Reach Consumers that Traveling Into Your Market – Marketing Opinion by Kimberly Crossland
Wedding Dress Statistics for 2012
(Published Feb 2013)

  • Wedding Dress Statistics for 2012 - by Shane McMurray
    • Wedding Dress Spending and Demand 2011 to 2012
    • Wedding Dress Spending Distribution 2011 to 2012
    • Wedding Dress Online Demand 2011 to 2012
    • The Why Couples Purchase Their Wedding Dress Online vs. Offline
      • The "Why" Online 2012
      • The "Why" Offline 2012
    • My Thoughts on Wedding Dress 2012
  • Why Brides Decide to Buy Their Dresses Online…or In-Person – Wedding Business Opinion by Sharon Naylor
  • Could Word of Mouth Marketing Be Your Ticket to Business Growth? – Marketing Opinion by Kimberly Crossland
Online Use and Wedding Websites Used
(Published Feb 2013)

  • Online Use and Wedding Websites Used - by Shane McMurray
    • Online Use for Planning a Wedding 2006 - 2012
    • Wedding Websites Used by Couples for Planning 2009 - 2012
  • Are the Top Bridal Sites Not Tops Anymore? Here’s Why They’ll Be Just Fine... - Wedding Business Opinion by Sharon Naylor
  • How Technology Will Transform the Wedding Industry - Marketing Opinion by Kimberly Crossland
2012 Wedding Market Review
(Published Jan 2013)

  • 2012 Wedding Market Review – by Shane McMurray
    • 5 Years of Wedding Item Spending 2008 – 2012
    • 5 Years of Wedding Item Demand 2008 – 2012
    • Average Number of Guests 2006 - 2012
    • Weddings by Month 2005 – 2012
    • Weddings by Day of Week 2009 - 2012
    • Types of Weddings 2012
    • Travel Distance to Marry 2012
    • Primary Wedding Color Themes 2011 - 2012
    • Planning and Use of Resources 2011 - 2012
  • Spending Drops, Spending Gains – Even Little Things Mean a Lot – Wedding Business Opinion by Sharon Naylor
  • How Wedding Businesses Can Keep Up In the Age of Instant Gratification – Marketing Opinion by Kimberly Crossland
A Look at the Brides involvement with the Mother of the Bride Dress
(Published Jan 2013)

  • A Look at the Brides involvement with the Mother of the Bride Dress - by Shane McMurray
  • How Involved Do Brides Get With The Mother of the Bride Dress Selection? - Wedding Industry Opinion by Sharon Naylor
  • 5 Quick Tricks to Grow Your Blog Reader Base Immediately - Marketing Opinion by Kimberly Crossland
How Many US Couples Marry Outside the US?
(Published Jan 2013)

  • How Many US Couples Marry Outside the US? – by Shane McMurray
  • Who’s Paying for the Wedding: The New Numbers – Wedding Industry Opinion by Sharon Naylor
  • Get Brave Marketers! How Soft Emotions Are Failing Large Brands – Marketing Opinion by Kimberly Crossland
2013 U.S. Wedding Market Insight Report
(Published Dec 2012)

What's in the 2013 Wedding Market Insight Report:

  • Number of Weddings
  • Spending
  • Number of Guests
  • Age and Times Married
  • Weddings by Month
  • Types of Weddings
  • Travel Distance to Marry
  • Wedding Colors
  • Planning and Use of Resources
  • 2013 Wedding Trends by Sharon Naylor
    • Attire & Accessories
    • Beauty & Spa
    • Entertainment
    • Flowers & Decorations
    • Gifts & Favors
    • Honeymoon
    • Invitations
    • Jewelry
    • Photography & Video
    • Planner/Consultant
    • Transportation
    • Venue
    • Catering and Drinks
    • Cakes and Desserts
    • Rentals
  • 2013 Marketing Trends by Kimberly Crossland
A Look at PANTONE Spring 2013 Colors
(Published Dec 2012)

  • A Look at PANTONE Spring 2013 Colors and What Couples Like - by Shane McMurray
    • For Wedding in General
    • For Bridesmaid Dresses
    • For Entire Wedding Color Theme
    • For Decor and Centerpieces
    • For Invites and Stationery
    • For Accent Colors on Wedding Dress
    • For Accent Color on Tuxedo or Suit
  • Which PANTONE Wedding Colors Top Brides' Wishlists? - Wedding Industry Opinion by Sharon Naylor
  • Maximize Your Business Networking Time - Business Opinion by Sharon Naylor
  • The Power of Color Based Marketing in the Wedding Industry - Marketing Opinion by Kimberly Crossland
Who Pays & How Couples Pay for the Wedding
(Published Nov 2012)

  • Who Pays & How Couples Pay for the Wedding by Shane McMurray
    • Who Pays 2011
    • Who Pays 2012
    • When couples pay, how do they pay
  • When Brides and Grooms are Booking Their Photographers - Wedding Business Opinion by Sharon Naylor
  • Making Current Clients Future Clients - Business Opinion by Sharon Naylor
  • What the Merge of Mobile Marketing and Social Media Could Mean for Your Business - Marketing Opinion by Kimberly Crossland
  • How to Tame your Business Reading List - Business Technology Opinion by Alex Dalenberg
Ceremony & Reception Study 2012
(Published Nov 2012)

The Ceremony & Reception Study 2012 is the Industry's most comprehensive look at the American wedding ceremony and reception. Includes comparison of years 2010, 2011, and 2012.

A look at DIY
(Published Nov 2012)

  • A look at DIY – by Shane McMurray
    • Agreement on the definition of DIY
    • How much DIY is going on
    • Why couples are DIYing
    • What are couples DIYing
    • Where do couples get their DIY supplies
  • When Brides are Booking Their Wedding Coordinators –Wedding Industry Opinion by Sharon Naylor
  • Who Will They Be Working With? Make it Clear – Wedding Business Opinion by Sharon Naylor
  • How to Form Strategic Partnerships and Capitalize on the Wedding Checklist – Marketing Opinion by Kimberly Crossland
  • Four Creative Ways to Raise Money Online – Business Technology Opinion by Alex Dalenberg
Book or Purchase Distance from Wedding Date 2012
(Published Nov 2012)

When Couples Book or Purchase Compared to Wedding Date

Periods covered; Less than 1 month before, 1 to 3 months before, 4 to 6 months before, 7 to 9 months before, 10 to 12 months before, 13 to 15 months before, 16 to 18 months before, and More than 18 months before.

Products and services covered;

  • Attire Accessories
  • Tuxedo/suit/other Rent/purchase
  • Wedding Dress
  • Beauty & Spa
  • Entertainment
  • Flowers & Décor
  • Gifts & Favors
  • Wedding Invitations
  • Wedding Bands
  • Engagement Ring from Engagement Date
  • Photographer & Videographer
  • Planner/Consultant
  • Transportation
  • Venue, Catering & Rentals
  • Ceremony & Reception Accessories
  • Wedding Cake/Dessert
Where Couples Look First After a Vendor Recommendation
(Published Oct 2012)

  • Where Couples Look First After a Vendor Recommendation, plus How Friends and Family Recommend Vendors - by Shane McMurray
    • Where Couples Look First
    • How Friends and Family Recommend Vendors
  • Where Brides Look First When They Get a Vendor Recommendation – Wedding Industry Opinion by Sharon Naylor
  • If You Can’t Say Something Nice – Business Opinion by Sharon Naylor
  • Do You Need a Mobile App? – By Kimberly Crossland
  • Three Social Media Management Tools – Business Technology Opinion by Alex Dalenberg
Social Networks – Finding Vendors
(Published Oct 2012)

  • Social Networks – Finding Vendors and Wedding Related Activity Use by Shane McMurray
    • Found Vendors They Hired on a Social Network
      • Which Social Networks
    • Social Networks Used Most Often for Wedding Related Activities
  • Are Brides Finding Their Vendors on Social Networks? Not So Much. Wedding Industry Opinion by Sharon Naylor
  • What You Need to Know About Unpaid Interns – Business Opinion by Sharon Naylor
  • A Friendly Approach: How Social Media can amplify Your Word of Mouth Marketing – Marketing Opinion by Kimberly Crossland
  • If the way you use Gmail hasn’t changed since the day you signed up for an account, you’re using it wrong – Business Technology Opinion by Alex Dalenberg
Wedding Flowers & Decorations Purchase Timeframe
(Published Sep 2012)

  • Wedding Flowers & Decorations Purchase Timeframe plus Flower Demand by Shane McMurray
    • How far from your wedding date did you purchase your flowers & decorations for the ceremony and reception?
    • Demand by type of flower for wedding
    • Six flowers you can offer and reach 70% of the wedding market
  • When Brides and Grooms Are Ordering Their Wedding Flowers and Décor – Wedding Industry Opinion by Sharon Naylor
  • 30 Days... Starting When? – Business Opinion by Sharon Naylor
  • Creative Ways to Take Advantage of the Multi-Screen Trend – Marketing Opinion by Kimberly Crossland
  • Four Online Accounting Tools for Small Businesses – Business Technology Opinion by Alex Dalenberg
Invitation Market Tough and Getting Tougher
(Published Sep 2012)

  • Invitation Market Tough and Getting Tougher – by Shane McMurray
    • Where Couples Purchase Their Wedding Invitations
    • Details of: We purchased from someone that did/will do all the work for us
    • Details of: We purchased the supplies and did/will do the printing and assembly ourselves
  • DIY’s Hold on the Invitations Industry – by Sharon Naylor
  • Claim The Pinterest and Picture Perks You Deserve – Business Opinion by Sharon Naylor
  • Marketing in a Multi-Screen World – Marketing Opinion by Kimberly Crossland
  • The Samsung Galaxy Note 10.1 Redefines Handwriting for Tablets – Business Technology Opinion by Alex Dalenberg
A Detailed Look at Who Performs the Ceremony
(Published Sep 2012)

  • A Detailed Look at Who Performs the Ceremony - By Shane McMurray
    • Market Summary for Ceremony Officiator
    • Demand for Who Performs the Ceremony 2008 – 2012
    • Spending for Who Performs the Ceremony 2008 – 2012
    • Why Ceremony Officiator is a Tough Market
    • Interest for Ordained Minister 2008 – 2013
  • Who Is Officiating the Wedding? - Wedding Industry Opinion by Sharon Naylor
  • Is That Officiant Recognized as Legal? - Business Opinion by Sharon Naylor
  • The 5 Key Components of a Business Blog Post – Business Opinion by Kimberly Crossland
  • Project Management Apps to Keep Your Team Coordinated – Business Opinion by Alex Dalenberg
What Couples Want from Photography
(Published Sep 2012)

  • What Couples Want from Photography – by Shane McMurray
    • Hiring Options – Pro vs. Non-Pro
    • Photography Features Desired
    • Photography Features TURF Analysis
    • Photography Styles Desired
    • Photography Styles TURF Analysis
  • What Do Wedding Couples Want From Their Photography Packages? - Wedding Industry Opinion by Sharon Naylor
  • Boost Photography Product Sales with Gift Card Incentives – Business Opinion by Sharon Naylor
  • Why Your Business Cannot Afford Not to Blog – Marketing Opinion by Kimberly Crossland
  • Track Time with These Tools – Business Opinion by Alex Dalenberg
A Detailed Look at Engagements
(Published Aug 2012)

Trend Talk Week of 8/26/2012

  • A Detailed Look at Engagements - By Shane McMurray
    • How Far in Advance Couples Purchase the Engagement Ring
    • Engagement Ring Interest over the Years
    • Engagements by Month
    • Weddings by Month
    • Length of engagement
  • When Couples Buy Their Engagement Rings - Wedding Industry Opinion by Sharon Naylor
  • Create a More Competitive, Client-Friendly Return Policy – Business Opinion by Sharon Naylor
  • A Unique Use of Pinterest to Drive Sales in Your Wedding Business - Marketing Opinion by Kimberly Crossland
  • Getting Things Done with Evernote – Business Opinion by Alex Dalenberg
What Does the Real Destination Wedding Market Look Like
(Published Aug 2012)

  • What Does the Real Destination Wedding Market Look Like - By Shane McMurray
    • Overall Interest for Destination Weddings
    • Destination Wedding Interest by State
    • Distance Traveled from Home
    • Number of Guests
    • Where Couples Go
    • Spending
  • What Counts as a Destination Wedding? - Wedding Industry Opinion by Sharon Naylor
  • Why Pinterest Means More ROI for Marketers - Marketing Opinion by Kimberly Crossland
  • How to Accept Credit Cards Anywhere, Anytime – Business Opinion by Alex Dalenberg
Couples that hire a Full Service Planner
(Published Aug 2012)

  • Couples that hire a Full Service Planner, what do they look like? - by Shane McMurray
    • Who Pays
    • Type of Wedding
    • Sources Used
    • Distance Traveled
    • Number of Guests
  • Demand Up, Spending Down? A Snapshot of Wedding Planner/Consultant Reality Right Now - Wedding Industry Opinion by Sharon Naylor
  • The Societal Shift Seen Since Pinterest Sprung into Action - Marketing Opinion by Kimberly Crossland
Ceremony & Reception Study 2011
(Published Oct 2011)

The Ceremony & Reception Study 2011 is the Industry's most comprehensive look at the American wedding ceremony and reception.
Wedding Entertainment Report 2011
(Published Jul 2011)

This latest report on Wedding Entertainment (DJ, Live Band, Musician/s, Soloist, or Ensemble) provides a detailed look at: Entertainment spending, demand, and market value, Entertainment Pricing Options, Timeframe couples start researching Entertainment, Sources couples use to find their Entertainment, Couples that hire professionals vs. other types, and Qualities couples look for in a DJ, Live Band, Musician/s, Soloist, or Ensemble.
Wedding Photography and Video Report 2011
(Published Jul 2011)

This latest report on Wedding Photography and Video provides a detailed look at: Photography and video spending, demand, and market value, Demand for photography & video styles and services, Photography and video pricing options, Timeframe couples start researching photography & video, Sources couples use to find their photographer & videographer, Couples that hire professionals vs. other types, Qualities couples look for in a photographer or videographer.
Engagement and Wedding Ring Report 2011
(Published Apr 2011)

This latest report on engagement rings and wedding bands provides a detailed look at Market Summary, Spending Distribution, Where Couples Purchase, Market Share by Company, Use of Diamonds, Diamond Size Segments, Diamond Shape Segments, Diamond Clarity Segments, Metal Segmentation, Personalization and Customization Segmentation, What Couples Value as Important, Who is Paying, When Couples Research vs Pay Timeframe, and Sources Used to Find Rings.
Honeymoon Study 2010
(Published Nov 2010)

The Honeymoon Study 2010 is the Industry’s most comprehensive look at the American Honeymoon. Top Line Results: 81% of newly married couples take a honeymoon, 15% of newly married couples chose a cruise as their primary accommodation of which, 47% use Carnival. Most couples leave right away for their honeymoon, On average, couples stay 7.6 days on their honeymoon, On average, a single couple will spend $3,473 on their honeymoon, Estimated Honeymoon market value is $5.91 billion, Top honeymoon destination, The Caribbean, Top activity, Sightseeing.
Ceremony & Reception Study 2010
(Published Sep 2010)

The Ceremony & Reception Study 2010 is the Industry’s most comprehensive look at the American wedding ceremony and reception. Top Line Results: 56% of couples have their ceremony and reception at the same place, Of those that have their ceremony and reception at the same place, 63% have an outdoor wedding, Of those that have their ceremony and reception at the same place, 45% pay an all-inclusive fee for their wedding, Of those that have their ceremony and reception at different locations, 39% pay an all-inclusive fee for their wedding, The most popular meal type is Buffet Style, The most popular cuisine/food is American, The most popular bar service is Full Bar, The most popular rental is Linens.
Wedding Magazine Study 2010
(Published Jun 2010)

This report provides details about wedding magazine use of brides and grooms in the United States. Top Line Results; 6 in 10, 57% of engaged couples use wedding magazines to help plan their wedding, 1.54 million engaged couples use 7.7 million wedding magazines per year, Couples spend $34 total on wedding magazines, Couples spend an estimated $52.4 million annually on wedding magazines, Couples use five (5) wedding magazines total, Couples purchase four (4) wedding magazines total, 97% use wedding magazines to get tips and ideas for their wedding, 67% use them to find products for their wedding, 39% use them to find a service provider for their wedding.
Ethnic Groups Wedding Market 2009 Report
(Published Nov 2009)

This report provides details for Ethnic groups within the wedding market. These groups include Asian, Black/African-American, Hispanic/Latino, and White. You will learn key influences, spending and demand for 13 products and services by ethnic group, planning sources, and much more.
Eco Friendly, Green, or Earth Friendly Report
(Published May 2009)

The Eco Friendly, Green, or Earth Friendly Report provides key insight into the size of this market, demand for specific products and services that implement “Eco Friendly, Green, or Earth Friendly,” processes or concepts, and core demographics of wedding couples in this interest category.
Bridesmaid Report 2009
(Published Mar 2009)

In 2009, bridesmaids will spend an estimated $9.61 billion. Results from our recent bridesmaid study concluded there are an average 4.3 bridesmaids per wedding accounting for an estimated 9.53 million bridesmaids spending $9.61 billion. A single bridesmaid will spend $1,009 on dress to travel .

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