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Wedding Magazine Study 2010

This report provides details about wedding magazine use of brides and grooms in the United States.

Top Line Results

  • 6 in 10, 57% of engaged couples use wedding magazines to help plan their wedding
  • 1.54 million engaged couples use 7.7 million wedding magazines per year
  • Couples spend $34 total on wedding magazines
  • Couples spend an estimated $52.4 million annually on wedding magazines
  • Couples use five (5) wedding magazines total
  • Couples purchase four (4) wedding magazines total
  • 97% use wedding magazines to get tips and ideas for their wedding
  • 67% use them to find products for their wedding
  • 39% use them to find a service provider for their wedding

Brands Tracked

  • Bridal Guide
  • Brides
  • Get Married
  • Martha Stewart Weddings
  • Real Simple Weddings
  • The Knot

Download Report

Format: PDF - 15 Pages
Also includes:
Summary tables in MS Excel format
176 open text entries for what couples like most
142 open text entries for what couples dis-like most
Publish Date: June 14, 2010

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Table of Contents

  • Market Summary             2
  • Magazine Use   3
  • Total Magazines Used    3
  • Total Paid Magazines Used          3
  • Local vs. National             4
  • Local Reach         4
  • Reach by Tracked Brand                5
  • Use of Other Brands       6
  • Why Couples Use Magazines      7
  • To Get Tips and Ideas     7
  • To Find Products (Wedding Dress, etc)   7
  • To Find a Service Provider            8
  • What Couples Like and Dis-Like Most About Wedding Magazines              9
  • What They Like Most     9
  • What They Dis-Like Most              9
  • Wedding Types and Differences between Tracked Brands            10
  • Distance Traveled and Differences between Tracked Brands       11
  • Number of Guests and Differences between Tracked Brands     12
  • Dress Cost and Differences between Tracked Brands      13
  • Times Married and Differences between Tracked Brands              14
  • Age and Differences between Tracked Brands   15
  • Methodology    16
  • Terms of Use     16

Methodology

The results of this study are based on survey samples collected through our online multi-channel system between May 1, 2010 and May 31, 2010. A total of 515 samples were collected and included random brides and grooms recently married or to be married in the near future and include; mixed ethnicities, education, income levels, first marriage, and 2nd time married+ across the entire US.

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