WE tv Networks Wedding Report

Wedding Magazine Study 2010

This report provides details about wedding magazine use of brides and grooms in the United States.

Top Line Results

• 6 in 10, 57% of engaged couples use wedding magazines to help plan their wedding
• 1.54 million engaged couples use 7.7 million wedding magazines per year
• Couples spend $34 total on wedding magazines
• Couples spend an estimated $52.4 million annually on wedding magazines
• Couples use five (5) wedding magazines total
• Couples purchase four (4) wedding magazines total
• 97% use wedding magazines to get tips and ideas for their wedding
• 67% use them to find products for their wedding
• 39% use them to find a service provider for their wedding

Brands Tracked

• Bridal Guide
• Brides
• Get Married
• Martha Stewart Weddings
• Real Simple Weddings
• The Knot

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Table of Contents

• Market Summary             2
• Magazine Use   3
• Total Magazines Used    3
• Total Paid Magazines Used          3
• Local vs. National             4
• Local Reach         4
• Reach by Tracked Brand                5
• Use of Other Brands       6
• Why Couples Use Magazines      7
• To Get Tips and Ideas     7
• To Find Products (Wedding Dress, etc)   7
• To Find a Service Provider            8
• What Couples Like and Dis-Like Most About Wedding Magazines              9
• What They Like Most     9
• What They Dis-Like Most              9
• Wedding Types and Differences between Tracked Brands            10
• Distance Traveled and Differences between Tracked Brands       11
• Number of Guests and Differences between Tracked Brands     12
• Dress Cost and Differences between Tracked Brands      13
• Times Married and Differences between Tracked Brands              14
• Age and Differences between Tracked Brands   15
• Methodology    16
• Terms of Use     16

Methodology