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|2011 U.S. Wedding Market Insight Report|
|Access to Wedding Statistics for All US Markets*|
|Access to Wedding Statistic Downloads for All US Markets*|
|Access to Trend Talk & Industry Reports|
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* Includes reports and data downloads for the following markets; United States, 50 US states plus Washington DC, four (4) Regions, nine (9) Divisions, 942 Metropolitan Areas, 2,870 Counties, and 21,629 Zip Codes.
Wedding statistic reports include Market Summary of Number of Weddings (Demand), Average Spending, Total Market Value, Spending Distribution, Online & Mobile Market, Number of Guests, Competitive Landscape, and Weddings by Demographic (Race, Age, Education, Household Income, and Occupation). Individual products and services (55 products and services in 10 categories) include Number of Weddings (Demand), Average Spending, Total Market Value, Spending Distribution, and Online & Mobile Market. Competitive landscape data is at the category level only. View sample report.
Number of Weddings
Number of Guests
Age and Times Married
Weddings by Month
Types of Weddings
Planning and Use of Resources
The Online Market
Other 2011 Thoughts
In this section we look at the number of estimated weddings for 2011.
In this section we look at how much couples will spend for their wedding in 2011.
In this section we look at how spending breaks down above and below the average for 2011.
In this section we look at the number guest that couples will invite to their wedding in 2011.
In this section we will look at the marriage average age and the “times married” by couples married first time and second time or more in 2011.
In this section we will look at weddings by month for 2011.
In this section we will look at the type of weddings couples will want in 2011.
In this section we will look at the locations couples most want to get married at, including details on same location (ceremony and reception at same location) vs. different locations (ceremony and reception at different locations).
In this section we will look at the colors couples will want in their wedding for 2011. This includes primary color theme, accent colors and color tones.
In this section we will look at what resources couples will use to locate wedding vendors for the products and services they will purchase in 2011.
In this section we will look at the online wedding market for 2011.
In this section we will provide other thoughts and trends we expect for 2011.
All forecasts and trends are derived from multiple surveys of about 7,000 samples collected between January 1, 2010 and November 30, 2010. Samples were collected through The Wedding Report’s “Wedding Panel” and the multi-channel industry group called “Wedding Industry Survey Network (WISN).” More information about the WISN can be obtained from weddingindustry.org.
Survey samples include brides and grooms (pre and post wedding) and wedding vendors. Samples from brides and grooms include multiple ethnicities, income levels, first, second, and third plus marriages, ages 18 to 90, across the entire US in large and small cities. Couples either married in 2010 or to be married in 2011.
Collection of data for this study included the following WISN participants: