2012 U.S. Wedding Market Insight Report

The 2012 U.S. Wedding Market Insight report provides a quick look at what you can expect for the 2012 wedding year. The topics include Number of Weddings, Spending, Spending Distribution, Number of Guests, Age and Times Married, Weddings by Month, Types of Weddings, Wedding Colors, Planning and Use of Resources, and Other 2012 Thoughts and Trends.

Format: pdf
Publish Date: Dec 2011
9 Pages
Report Details

How to get this Report

Forgot Password? Click here.

Purchase Report or Membership

	Single Report	Membership
	Purchase This Report for $5	Become a Member Starting at $96
2012 U.S. Wedding Market Insight Report
Access to Wedding Statistics for All US Markets*
Access to Wedding Statistic Downloads for All US Markets*
Access to Trend Talk & Industry Reports
	Purchase This Report for $5	Become a Member Starting at $96

* Includes reports and data downloads for the following markets; United States, 50 US states plus Washington DC, four (4) Regions, nine (9) Divisions, 942 Metropolitan Areas, 3,143 Counties, 6,796 Cities, and 21,002 Zip Codes.

Wedding statistic reports include Number of Weddings (Demand), Average Spending, Total Market Value, Spending Distribution, Online & Mobile Market, Number of Guests, Competitive Landscape, and data for 55 products and services in 10 categories. Competitive landscape data is at the category level only. View sample report.

Number of Weddings
Spending
Spending Distribution
Number of Guests
Age and Times Married
Weddings by Month
Types of Weddings
Wedding Colors
Planning and Use of Resources
Other 2012 Thoughts & Trends

Number of Weddings

In this section we look at the number of estimated weddings for 2012.

Spending

In this section we look at how much couples will spend for their wedding in 2012.

Spending Distribution

In this section we look at how spending breaks down above and below the average for 2012.

Number of Guests

In this section we look at the number guest that couples will invite to their wedding in 2012.

Age and Times Married

In this section we will look at the marriage average age and the “times married” by couples married first time and second time or more in 2012.

Weddings by Month

In this section we will look at weddings by month for 2012.

Types of Weddings

In this section we will look at the type of weddings couples will want in 2012.

Wedding Colors

In this section we will look at the colors couples will want in their wedding for 2012. This includes primary color theme, accent colors and color tones.

Planning and Use of Resources

In this section we will look at what resources couples will use to locate wedding vendors for the products and services they will purchase in 2012.

Other 2012 Thoughts & Trends

In this section we will provide other thoughts and trends we expect for 2012. Topics covered include; Attire & Accessories, Beauty & Spa, Entertainment, Photography & Video, Flowers & Decorations Favors, Gifts, & Invites, Jewelry, Venue, Catering, & Rentals.

Methodology

All forecasts and trends are derived from multiple surveys of about 8,000 samples collected between January 1, 2011 and November 30, 2011. Samples were collected through The Wedding Report’s “Wedding Panel” and the multi-channel industry group called “Wedding Industry Survey Network (WISN).” More information about the WISN can be obtained from weddingindustry.org.

Survey samples include brides and grooms (pre and post wedding) and wedding vendors. Samples from brides and grooms include multiple ethnicities, income levels, first, second, and third plus marriages, ages 18 to 90, across the entire US in large and small cities. Couples either married in 2011 or to be married in 2012.

Collection of data for this study included the following WISN participants:

mywedding.com
Perfect Wedding Guide
Green Bride Guide
Cost of Wedding
Project Wedding
Real Simple
eleGALA
GigMasters