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Engagement and Wedding Ring Report 2011

This latest report on engagement rings and wedding bands provides a detailed look at Market Summary, Spending Distribution, Where Couples Purchase, Market Share by Company, Use of Diamonds, Diamond Size Segments, Diamond Shape Segments, Diamond Clarity Segments, Metal Segmentation, Personalization and Customization Segmentation, What Couples Value as Important, Who is Paying, When Couples Research vs Pay Timeframe, and Sources Used to Find Rings.

Format: pdf
Publish Date: Apr 2011
29 Pages
Report Details

Topline Results

  • In 2010, brides and grooms spent $9.64 billion on engagement rings and wedding bands
  • Just over $1 billion of the $9.64 billion was spent online
  • Most couples purchase their engagement and wedding rings from large local (national chain) jewelers
  • Other or Local (independent) jewelers make up the majority of the total market
  • Diamond use for groom wedding bands saw the biggest increase in demand
  • Engagement ring average carat weight is 1.18
  • The diamond shape “Round” makes up more than half of what consumers want
  • When it comes to diamond clarity many brides and grooms simply don’t know what it is
  • White gold continues to be the most popular metal choice
  • 26.3% of couples said they personalize or customize their engagement ring and wedding bands
  • When it comes to engagement rings and wedding bands, brides and grooms say that durability, design and style are most important
  • The bride and groom pay for more than 95% of the cost of the engagement ring and wedding bands
  • The prime timeframe appears to be at least 6 months plus for both researching and paying for the engagement ring and wedding bands
  • By far, most couples use Internet search engines to research their engagement ring and wedding bands

Table of Contents

Market Summary
Spending Distribution
Where Couples Purchase
Market Share by Company
Use of Diamonds
Diamond Size Segments
Diamond Shape Segments
Diamond Clarity Segments
Metal Segmentation
Personalization and Customization Segmentation
What Couples Value as Important
Who is Paying
When Couples Research vs Pay Timeframe
Sources Used to Find Rings
Methodology

 

Market Summary

This section covers demand for engagement & wedding rings, spending, and estimated market value for the years 2006, 2010, 2011, and 2016. It also includes online spending for 2010 and 2011 spending distribution for both engagement rings and wedding bands.

Spending Distribution

This section provides a breakdown of 2011 spending distribution for engagement rings and wedding bands.

Where Couples Purchase

This section shows where couples purchase their engagement rings and wedding bands, including the estimated market value of each segment. * Purchased online is a combination of this study and our 2010 online study. Includes the following types; Local small (independent) jeweler, Local large (national chain) jeweler, Purchased online, and Other.

Market Share by Company

This section looks at market share and estimated market value by company for engagement rings and wedding bands for US sales only. Includes the following companies, who’s market share is 1% and above. Blue Nile, Fred Meyer Jewelers, Helzberg, Jared, Kay Jewelers, Rogers & Holland, ShaneCo, Tacori, Tiffany, Wal-mart, Zales, Local (independent) jewelers, and Other.

Use of Diamonds

This section looks at what percent of couples choose diamonds for their engagement rings and wedding bands. It also compares 2008 with 2011.

Diamond Size Segments

This section looks at the average carat weight, carat weight segments between (.25 and 2+), and estimated market value by segment for engagement rings and wedding bands. Segments include <.25, .50, .75, 1, 1.25, 1.5, 1.75, 2+, and no diamonds.

Diamond Shape Segments

This section looks at the different diamond shape segments couples are interested in for their engagement rings and wedding bands. It also includes estimated market value by shape segment. Segments include; Asscher, Cushion, Emerald, Heart, Marquise, Oval, Pear, Princess, Radiant, Round, and Other shape details.

Diamond Clarity Segments

This section looks at the different diamond shape segments couples are interested in for their engagement rings and wedding bands. It also includes estimated market value by clarity segment. Segments include; Asscher, Cushion, Emerald, Heart, Marquise, Oval, Pear, Princess, Radiant, Round, and Other.

Metal Segmentation

This section looks at the different metal segments couples are interested in for their engagement rings and wedding bands. It also includes estimated market value by metal segment and a look at some 2008 data on metal demand. Segments include; Platinum, White Gold, Yellow Gold, Silver, Tungsten, Cobalt, Titanium, and Other.

Personalization and Customization Segmentation

This section looks at the how many couples are interested in personalization or customization for their engagement rings and wedding bands. It also includes how much they spend on it and why they do it. Includes average spending and estimated market value, total and cost segment.

What Couples Value as Important

This section looks at what couples value as important items when purchasing their engagement rings and wedding bands. Includes the following subjects; Coordination with your fiancé, Design or style, Durability, Getting the best, Name brand, Payment options, Personalization or customization, Price, Simplicity, and Warranty.

Who is Paying

This section looks at who is paying for the engagement ring and wedding bands. Includes the following items; Bride, Brides Parents, Groom, Grooms Parents, Relative, and Other.

When Couples Research vs Pay Timeframe

This section looks at when couples research vs. purchase their engagement rings and wedding bands. Includes the following items; After the wedding, Less than 1 month before, 1 to 3 months before, 3 to 6 months before, 6 to 12 months before, 12 to 18 months before, and More than 18 months before. We also compare data from 2008 on this topic.

Sources Used to Find Rings

This section looks at what sources couples use to find their engagement rings and wedding bands. Includes the following items; Bridal show or event, Family recommendation, Friend recommendation, Internet search engines, Local Internet wedding websites, Local magazines, National Internet wedding websites, National magazines, Phone book, Radio, Social networks (Facebook, Twitter, etc.), TV, and Other.

Methodology

866 survey samples were collected between Feb 1, 2011 and Feb 28, 2011. Samples were collected through The Wedding Report’s “Wedding Panel” and the multi-channel industry group called “Wedding Industry Survey Network (WISN).” More information about the WISN can be obtained from weddingindustry.org.

Survey samples include brides and grooms (pre and post wedding).  Samples from brides and grooms include mu

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