The average amount U.S. couples are spending on their wedding as of 2017 Q1 was down -2.8% to $25,961 from $26,720 in 2016. The latest average wedding cost is based on 3,401 survey samples collected from January 1, 2017 through March 31, 2017. Includes couples that were married and spent money on their upcoming wedding.

While average spending for most items remained flat, the reason for the decline in overall spending is due to falling demand for services like, transportation, entertainment, and beauty. Couples seem to be looking for alternatives or other options, rather than the traditional route, for these services. Some products in the invitation category also suffered from lower demand. Some areas did see an increase in demand. Those areas include; photography products and services and event location, food and rentals.

I wouldn’t panic, we’ll continue to monitor demand to see how it might change throughout this year and keep you informed of any major shifts we see. We have updated 2017 spending numbers for all markets to reflect these survey results and updated total average spending forecast for 2018-2021 for all markets to reflect the demand changes.

Market Totals 2016 2017 Q1 Chg %
Market Summary $26,720 $25,961 -2.8%
Attire & Accessories 2016 2017 Q1 Chg %
Dress Accessories $224 $224 -0.1%
Tuxedo/suit/other Accessories $103 $103 0.3%
Tuxedo/suit/other Rent/purchase $208 $208 0.0%
Wedding Dress/es $1,221 $1,220 0.0%
Beauty & Spa 2016 2017 Q1 Chg %
Hair Service $67 $67 0.1%
Makeup Service $54 $54 0.4%
Manicure & Pedicure $45 $45 1.1%
Entertainment 2016 2017 Q1 Chg %
DJ $735 $735 0.0%
Live Band $1,695 $1,698 0.2%
Musician/s, Soloist, or Ensemble $618 $619 0.1%
Flowers & Decorations 2016 2017 Q1 Chg %
Bouquets $340 $340 0.0%
Boutonnieres, Corsages $147 $147 0.0%
Event Decorations $446 $446 0.0%
Event Flowers & Arrangements $619 $617 -0.3%
Event Table Centerpieces $326 $326 0.0%
Gifts & Favors 2016 2017 Q1 Chg %
Gift/s for Attendants $104 $104 0.1%
Gift/s for Parents $122 $122 0.0%
Tips (for all services) $384 $384 -0.1%
Wedding Favors $239 $239 0.0%
Invitations 2016 2017 Q1 Chg %
Ceremony Programs $127 $127 -0.2%
Engagement Announcements $108 $108 -0.4%
Guest Book $61 $61 0.7%
Invitations & Reply Cards $226 $226 -0.2%
Postage $105 $105 -0.1%
Reception Menus $125 $125 -0.1%
Save the Date Cards $112 $112 -0.4%
Table Name and Escort/place Cards $85 $85 0.4%
Thank You Cards $90 $90 -0.2%
Jewelry 2016 2017 Q1 Chg %
Engagement Ring $3,407 $3,406 0.0%
Wedding ring/band for HER $786 $785 -0.1%
Wedding ring/band for HIM $456 $456
Photography & Video 2016 2017 Q1 Chg %
Digital or Photo cd/dvd $294 $293 -0.5%
Engagement Session $398 $397 -0.2%
Prints and/or Enlargements $238 $238 -0.1%
Wedding album/s or photo book/s $421 $420 -0.2%
Wedding Photographer $1,611 $1,610 -0.1%
Wedding Videographer $1,072 $1,072 0.0%
Planner/Consultant 2016 2017 Q1 Chg %
A La Carte Services $943 $943 0.0%
Day of Coordinator $812 $811 -0.1%
For Getting Started $875 $874 -0.1%
Full Service $2,773 $2,767 -0.2%
Month of Direction $1,062 $1,063 0.1%
Venue, Catering & Rentals 2016 2017 Q1 Chg %
Ceremony Officiator $214 $214 0.2%
Event Accessories $327 $327 -0.1%
Event Bar Service $2,378 $2,377 0.0%
Event Food Service $4,674 $4,674 0.0%
Event Location $3,610 $3,611 0.0%
Event Rentals $1,737 $1,737 0.0%
Hotel Room for After Reception $315 $315 -0.1%
Limo Rental $483 $483 0.1%
Other Transportation $518 $518 0.0%
Rehearsal Dinner $572 $572 0.0%
Wedding Cake/dessert $419 $419 0.0%
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* Includes free access to Full Item Summary reports for the United States (aggregate), 50 U.S. states plus Washington DC, and 917 Metropolitan Areas


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